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The Power of Passion: How Customer Loyalty Drives Long-Term Value
In this episode, Damon Callaghan, Partner at ECP, sits down with Justin Warton to discuss his latest article, exploring how customer loyalty can drive long-term shareholder value. In their conversation, Justin explains why it is simply not enough to have a passionate customer base, and outlines the challenges that exist in balancing the conflict between maximising the short-term monetisation of a customer and maximising their lifetime value.
Read the article here
Learn more at ecpam.com
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This publication is intended for professional, wholesale investors and is not suitable for retail clients. ECP Asset Management Pty Ltd (ECP), ACN 158 827 582 (Corporate Authorised Representative 441986 of AFSL 421704), believe the information contained in this communication is reliable, however, its accuracy, reliability or completeness is not guaranteed. To the extent permitted by law, ECP denies all liability to any person relying on the information in respect of any loss or damage (including consequential loss or damage) however caused, which may be suffered or arising directly or indirectly in respect of such information contained in this communication. Any opinions or forecasts reflect the judgment and assumptions of ECP on the basis of information at the date of publication and may later change without notice. The information is not intended as a securities recommendation or statement of opinion intended to influence a person or persons in making an investment decision. Past performance is not a reliable indicator of future performance. This publication is prepared without taking account of any person’s objectives, financial situation or needs and is intended for general information only.
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By ECP Asset ManagementIn this episode, Damon Callaghan, Partner at ECP, sits down with Justin Warton to discuss his latest article, exploring how customer loyalty can drive long-term shareholder value. In their conversation, Justin explains why it is simply not enough to have a passionate customer base, and outlines the challenges that exist in balancing the conflict between maximising the short-term monetisation of a customer and maximising their lifetime value.
Read the article here
Learn more at ecpam.com
Follow us on LinkedIn
Subscribe for more insights
This publication is intended for professional, wholesale investors and is not suitable for retail clients. ECP Asset Management Pty Ltd (ECP), ACN 158 827 582 (Corporate Authorised Representative 441986 of AFSL 421704), believe the information contained in this communication is reliable, however, its accuracy, reliability or completeness is not guaranteed. To the extent permitted by law, ECP denies all liability to any person relying on the information in respect of any loss or damage (including consequential loss or damage) however caused, which may be suffered or arising directly or indirectly in respect of such information contained in this communication. Any opinions or forecasts reflect the judgment and assumptions of ECP on the basis of information at the date of publication and may later change without notice. The information is not intended as a securities recommendation or statement of opinion intended to influence a person or persons in making an investment decision. Past performance is not a reliable indicator of future performance. This publication is prepared without taking account of any person’s objectives, financial situation or needs and is intended for general information only.