Today’s guest isn’t a specialist pet photographer, but she is running a successful marketing campaign that we could all take inspiration from. I invited her on the show thinking that her Heart Horses project would be the focus of the episode and while we did dive into that, she also shared so much more.

I’m talking about Bethany Quinn who got super honest about burnout, trying new things, and what’s worked (and what hasn’t) in her business over the last 10+ years and how she is consistently booking clients who spend anywhere from $3500 to 10k.

There’s a ton of good stuff in this one—let’s get into it!

 In this episode:

• From volunteering at fun horse shows to running a profitable photography business
• How the “Heart Horses” project helped Bethany find her niche
• What self-care looks like when launching a creative project
• Why she charges for project participation—and how that changes the client dynamic
• The moment that sparked the idea for her campaign
• How introducing horse photography changed her business

In the members-only extended episode:

• Marketing to a brand new genre (and getting it right)
• Posting about campaigns inside Facebook Groups (without being spammy)
• Special project pricing strategies
• What Bethany includes in her average sale
• How she handles hair and makeup pricing
• The role mentors have played in her business growth