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The Power of Personal Branding: Building Trust in Real Estate
In this episode of the Estate Agent Showdown, Matt hosts a lively discussion with marketing experts Kirsty Franks and Simon Leadbetter about the importance of strategic marketing versus a scattergun approach in the estate agency industry. They explore the pitfalls of relying solely on tactics without a solid marketing strategy, emphasizing the need for deep customer insights and effective communication. The conversation delves into the significance of personal branding, the role of PR, and the challenges faced by self-employed agents in a competitive market. With insights on leveraging existing databases and the impact of AI on marketing, this episode offers valuable advice for estate agents looking to enhance their marketing efforts and build lasting relationships with clients.
Key Takeaways
Strategy Over Tactics: A scattergun approach to marketing is ineffective. Successful marketing requires a well-thought-out strategy that includes understanding the target audience, their needs, and creating a detailed plan for at least 12 months.
Importance of Personal Relationships: Building trust and rapport with clients is crucial. People are more likely to choose an agent they feel connected to, emphasizing the need for agents to communicate in relatable language and maintain relationships with their existing database.
Value of PR and Content: Public relations and quality content are essential for establishing credibility and authority in the market. Engaging with local media and providing valuable insights can significantly enhance an agent's visibility and reputation.
Utilizing Existing Networks: Agents should leverage their existing contacts and databases before seeking new clients. Regular communication with past clients can lead to referrals and new business opportunities, as these individuals are already familiar with the agent's services.
Embracing Technology and AI: While AI can assist in marketing efforts, it should not replace the personal touch that agents provide. Authenticity and individuality are key in a competitive market, and agents should focus on creating unique content that reflects their personal brand.
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
Kirsty Franks
https://wearefrankmarketing.com/
https://www.instagram.com/kirstyfranks/?hl=en
https://www.linkedin.com/in/kirsty-franks-ab977423/?originalSubdomain=uk
Simon Leadbetter
https://www.linkedin.com/in/simonleadbetter/?originalSubdomain=uk
https://www.weareunchained.co.uk/
Host Bio
Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
View all episodes
By Matt GiggsIn this episode of the Estate Agent Showdown, Matt hosts a lively discussion with marketing experts Kirsty Franks and Simon Leadbetter about the importance of strategic marketing versus a scattergun approach in the estate agency industry. They explore the pitfalls of relying solely on tactics without a solid marketing strategy, emphasizing the need for deep customer insights and effective communication. The conversation delves into the significance of personal branding, the role of PR, and the challenges faced by self-employed agents in a competitive market. With insights on leveraging existing databases and the impact of AI on marketing, this episode offers valuable advice for estate agents looking to enhance their marketing efforts and build lasting relationships with clients.
Key Takeaways
Strategy Over Tactics: A scattergun approach to marketing is ineffective. Successful marketing requires a well-thought-out strategy that includes understanding the target audience, their needs, and creating a detailed plan for at least 12 months.
Importance of Personal Relationships: Building trust and rapport with clients is crucial. People are more likely to choose an agent they feel connected to, emphasizing the need for agents to communicate in relatable language and maintain relationships with their existing database.
Value of PR and Content: Public relations and quality content are essential for establishing credibility and authority in the market. Engaging with local media and providing valuable insights can significantly enhance an agent's visibility and reputation.
Utilizing Existing Networks: Agents should leverage their existing contacts and databases before seeking new clients. Regular communication with past clients can lead to referrals and new business opportunities, as these individuals are already familiar with the agent's services.
Embracing Technology and AI: While AI can assist in marketing efforts, it should not replace the personal touch that agents provide. Authenticity and individuality are key in a competitive market, and agents should focus on creating unique content that reflects their personal brand.
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
Kirsty Franks
https://wearefrankmarketing.com/
https://www.instagram.com/kirstyfranks/?hl=en
https://www.linkedin.com/in/kirsty-franks-ab977423/?originalSubdomain=uk
Simon Leadbetter
https://www.linkedin.com/in/simonleadbetter/?originalSubdomain=uk
https://www.weareunchained.co.uk/
Host Bio
Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/