Summary of the Episode

In this episode, we chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.

Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.

Actionable Tips You’ll Walk Away With

1. How to build a cohesive brand identity throughout all of your marketing channels
2. Effective PR outreach strategies
3. Utilizing influencers to build brand awareness as a new brand
4. Why consumers crave connection and how you can connect with your customers
5. Boundaries to set early on in your business

About Shana Rehwald

Shana has made it her mission to show up as her “me-est me” every day by being her most honest, authentic, and comfortable self.

Her products and services help others embrace their “me-est me,” ditch self-doubt, and reconnect with themselves.

The Me-est Me Journal has been featured in publications like Refinery29, Cosmo, Shape, and SELF Magazine.

Me-est Me has helped 5,000+ people across 17 countries reconnect with themselves and build a deeper sense of self-awareness.

Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:

01:16 Shana's career journey

02:11 Launching the Me-est Me Journal

04:10 How her marketing background influenced her launch

05:45 How influencer marketing paid off in the beginning years

06:34 Finding influencers to work with

07:52 Her pivot from influencer marketing to press

08:25 Where she learned about PR strategies and her notable press accolades

10:03 How customer insights influenced her next pivot

10:38 Challenges and lessons from trade shows

13:03 Return on investment of each marketing strategy she’s tried

15:02 Advice for getting your first PR opportunity

16:38 Investing in community building events

20:41 How to build self-trust as an entrepreneur

23:53 Podcast guesting 101 for product-based brand founders

25:14 Importance of weaving your personal brand into your business’s branding

28:51 Consumers are craving connection

30:40 Number one marketing tip for new business owners

Connect with Shana and Me-est Me:

• Her workshop on cold email outreach strategies for landing more press deals
• Buy the Me-est Me Journal
• Connect with Shana on Instagram
• Follow Me-est Me on Instagram
  

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