Digital Growth Hacking

The Power of Personalisation with Simon McDonald


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Simon McDonald from Optimizely talks about ‘that' merger with Episerver, shares why he's optimistic about 2021 and offers his thoughts on the power of personalisation.  Simon also shares a few tips on brand considerations and the potential impact of replatforming. 

The special guest for this podcast is Simon McDonald who is the vice regional president for Optiimizely across APJ.

This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that specialises in user experience design, CRM and personalisation.  Email any questions to [email protected].

See omnystudio.com/listener for privacy information.


Hosted on Acast. See acast.com/privacy for more information.

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