At Pat Flynn’s presentation at Podcast Movement for his book “Superfans,” he said:

The most beautiful sound to a person is them hearing their own name.

Personalization is powerful. How can you personalize your interactions with your target audience?

For example, when I was on Pantheon, a hosting site, they named my Twitter handle in their call to action. While it was a little creepy, it was also neat.

Whether it’s emails, website copy, or conversation, find ways to personalize every interaction.

Find more marketing tips on Creative Marketing Brief.