Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 five-star ratings on Shopify. OptiMonk’s mission is to empower the average online business with Amazon-like personalization superpowers.

This episode discusses the changing consumer preferences and the importance of personalization for businesses. Eric explains that consumers appreciate personalization because it makes their lives better and they engage more with brands that provide it. Nicolas and Eric discuss the power of personalization in conversation and how it can lead to better communication and relationships. They also discuss the issue of annoying popups that disrupt the user experience and ways to increase average order value (AOV) on e-commerce websites. Free shipping is an important factor for customers, and it is important to strategically display important messages during the customer journey.

Live streaming and engagement with shoppers can be effective in increasing sales, as well as using product ratings and referrals. Finally, Eric shares his experience of being laid off three times in his career and how it impacted his life trajectory.

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