We have all been persuaded by someone or something at some point in our lives. And the ability to persuade is one of the most important power skills you can develop. But what makes persuasion work? The art of storytelling and innovative thinking promotes powerful persuasion, professionally or personally. On this episode of The Edge, our host Michelle Boockoff-Bajdek is joined by Neal Foard, President of the Passion Logic Project, and master storyteller. Neal shares his expert opinion on storytelling and the power of persuasion, highlighting his career in advertising and his fame as a TikTok influencer.