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The Power of Plant-Based Proteins with Mark Samuel
Plant-based proteins can be a healthy and delicious alternative to the traditional forms we are used to consuming. This week’s guest has brought alternative protein to the snack food aisle.
Mark Samuel is an entrepreneur with over 15 years of experience in building successful start-ups. Mark is currently the founder and CEO of IWON Organics, a protein and fiber snack company. IWON stands for I’m Winning On Nutrition, and makes flavorful snacks from plant-based proteins such as peas, beans, and brown rice. IWON focuses on healthy snacking and long-term eating habits with balanced nutritional profiles.
This week G. Steven Cleere welcomes Mark Samuel to talk about starting the IWON brand, their involvement in the non-profit organization Heart of a Hero, and the increasing use of plant-based proteins in food.
Here’s a glimpse of what you’ll learn:
[2:10] How Mark Samuel got started with IWON Organics and basic background of the company
[10:50] Mark’s direct-to-consumer strategy and how he feels about eCommerce
[18:35] Having a co-packer is a big help
[20:30] IWON’s involvement in Heart of a Hero
[25:30] The emergence of pea as a “superfood” and plant-based meats
[33:25] Not everyone who buys “gluten-free” or “keto” does do due to diet or allergies, and the importance of a balanced diet
[38:58] It is okay to have pizza or candy sometimes, just not too much
[46:24] Mark’s advice for entrepreneurs
Subscribe and Listen on:iTunes
Resources Mentioned in this episodeIWON Organics
Mark Samuel Twitter
Mark Samuel LinkedIn
IWON Organics on Amazon
Hear of a Hero
Connect with SteveKitchen2Shelf
About Me
NexxtLevel Marketing
Sponsor for this episode
Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.
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By G. Steven Cleere - NexxtLevel Brands
5
1111 ratings
Plant-based proteins can be a healthy and delicious alternative to the traditional forms we are used to consuming. This week’s guest has brought alternative protein to the snack food aisle.
Mark Samuel is an entrepreneur with over 15 years of experience in building successful start-ups. Mark is currently the founder and CEO of IWON Organics, a protein and fiber snack company. IWON stands for I’m Winning On Nutrition, and makes flavorful snacks from plant-based proteins such as peas, beans, and brown rice. IWON focuses on healthy snacking and long-term eating habits with balanced nutritional profiles.
This week G. Steven Cleere welcomes Mark Samuel to talk about starting the IWON brand, their involvement in the non-profit organization Heart of a Hero, and the increasing use of plant-based proteins in food.
Here’s a glimpse of what you’ll learn:
[2:10] How Mark Samuel got started with IWON Organics and basic background of the company
[10:50] Mark’s direct-to-consumer strategy and how he feels about eCommerce
[18:35] Having a co-packer is a big help
[20:30] IWON’s involvement in Heart of a Hero
[25:30] The emergence of pea as a “superfood” and plant-based meats
[33:25] Not everyone who buys “gluten-free” or “keto” does do due to diet or allergies, and the importance of a balanced diet
[38:58] It is okay to have pizza or candy sometimes, just not too much
[46:24] Mark’s advice for entrepreneurs
Subscribe and Listen on:iTunes
Resources Mentioned in this episodeIWON Organics
Mark Samuel Twitter
Mark Samuel LinkedIn
IWON Organics on Amazon
Hear of a Hero
Connect with SteveKitchen2Shelf
About Me
NexxtLevel Marketing
Sponsor for this episode
Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.