In this episode of The D2Z Podcast, Brandon Amoroso interviews Casey Cheshire, founder of Ringmaster Conversational Marketing. They discuss Casey's entrepreneurial journey, the transition from running a B2B agency to focusing on podcasting, and the importance of building genuine relationships with podcast guests. Casey emphasizes that the true value of podcasting lies not in the number of listeners but in the connections made with guests, which can lead to significant business opportunities. They also explore the types of businesses that can benefit from podcasting and the importance of having a clear strategy.

Here's What You'll Learn:
❗The transition to podcasting was driven by the need for thought leadership and content.
❗Building genuine relationships with podcast guests can lead to significant business opportunities.
❗The focus should be on the guest, not the number of listeners.
❗Many businesses can benefit from podcasting, especially if they can create valuable connections.
❗Market timing is crucial for business growth and success.
❗It's important to have guide rails in place to avoid scope creep with clients.
❗Podcasting can be a powerful tool for B2B marketing and customer connection.
❗The authenticity of the conversation is key to engaging listeners.
❗Working with professionals can help businesses avoid common pitfalls in podcasting.

Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting

Casey Cheshire:
Linkedin - https://www.linkedin.com/in/caseycheshire/
Ringmaster - https://ringmaster.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/