In this episode of Founders Future, with host Olivia Sammons, we are joined by Chris Anderson, the founder of Elevate Media Group. Chris shares his unconventional journey from studying athletic training and facing a future he didn't want, to answering a calling of faith by quitting his job in 2020 with no business background. He explains how starting his own podcast led to discovering a passion for helping others with their marketing, which organically grew into a full-service digital growth agency focused on helping service-based businesses build their brand and revenue.

Chris delves into the unique model of Elevate Media Group, which partners with clients as an extension of their team to enhance branding, visibility, and engagement through authentic content like live streams and video podcasts. He reveals that his primary marketing strategy is his own podcast, which serves as a powerful "door opener" to build relationships and provide value, leading to 80-90% of their clients through referrals. Looking ahead, Chris discusses his goals for intentional growth, focusing on adding a few high-quality clients per year while continuously improving his leadership to best leverage his "small but mighty" team of contractors.