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The Power of Podcasting with Kane Baron
On this episode, Ariel is joined by Kane Baron, one of Ariel’s podcasting mentors, who teaches us about the many ways you can use podcasting to connect with people and grow your business. It’s also a great tool for learning how to express yourself and just reaching the world with your own amazing message.
KEY TAKEAWAYS
- This wasn’t the plan, from a kid I planned to go into law, I did all my exams and got a law degree. But, during university I was always trying to find ways of making more money and I got into marketing for shops and cafes on social media to try and get them more business. I was an avid podcast listener though because they helped my revise. I worked in a coffee shop for the years I was at uni and every morning a guy called Rob Moore would come in, he had a range of nice cars, so I started giving him extra customer service and asked him about his businesses and his creative outlets like his podcast interviewing well known people. By the end of my second year I decided law wasn’t for me. I DM’d Rob on Instagram to ask how we could work together and he took me up on it.
- We’re not focussed on FTSE500 companies, a lot of other podcast agencies are very specific about the content and the people they work with and it’s almost impossible to get picked up by these agencies – mostly, it’s gatekept for celebrities. Our agency is for independent creators. The more niche and weird and wonderful your content is the more we want to work with you.
- There are millions and millions of people creating content every day across social media, it’s very saturated and is very hard to stand out. The last few years the length of content has got shorter and shorter and is more about how it’s edited and what tags and captions are used to hook you in for those few seconds, they’re less bothered about giving value. That’s great if all you care about is views, that’s just vanity. If you care about impacting people, having important discussions, getting more business/leads for your company then you content marketing needs to focus on providing way more value for people.
- If you’ve got 100 people listening to you speak for 60 minutes every single week for a year, most people don’t talk to their friends and family as much as they’ve listened to you over that year. If I’ve got a product that’s worth a few grand or you’re in a lucrative niche you don’t need a million listeners, 100 is more than enough.
BEST MOMENTS
“Shoot your shot. If you don’t ask you don’t get.”
“It makes our days more interesting to work with a breadth of people, not people who have already got millions of followers or a PR company funding their campaign.”
“A lot of the time, independent creators have got much better stories or more experience and that’s much more valuable.”
“It’s our job to get you out there so people know who you are so that they’ll care about your message.”
ABOUT THE GUEST
Kane Baron received a law degree but then pivoted to become the lead trainer at the UK's largest Podcast training company as well as head of growth at Progressive media, a podcast agency specializing in helping independent creators monetize their message.
He offers the Podcast Summit, online courses in podcasting, manages the largest podcasting mastermind in the world and teaches the Podcast Accelerator course.
Kane co-hosts The Podcaster’s Podcast: https://podcasts.apple.com/gb/podcast/the-podcasters-podcast/id1592722911
Socials:
Kane's Class: Podcasting Summit
https://progressivesuccess.online/podcast-summit-june-2023/AMB3714
Podcast Accelerator is taught several times throughout the year.
If you miss his current class, please email Ariel at [email protected] and she will connect you with Kane directly.
LinkedIn:
https://www.linkedin.com/in/kane-baron-064b0a178
General Info on Progressive Success:
https://tinyurl.com/Pod-Help
Progressive Media:
If you decide you want to be a Progressive client, please email Ariel at [email protected] and she will connect you with Kane directly.
He referenced Paul Shepherd from the Mindset Change Podcast.
Mindset Change - Healing Your Mind and Body Podcast on Apple Podcasts
ABOUT THE HOST
Ariel is a Licensed Massage Therapist, Registered Clinical Hypnotherapist, Reiki Master, Empath and Psychic who has been involved in holistic healing since 1988. She is also an educator, speaker, author and mentor for empaths, spiritual seekers and medical professionals. To reach Ariel, go to www.arielhubbard.com, where you will be able to contact her directly. Please let her know you heard her on the podcast and the assistance you need or question you have.
Website: www.arielhubbard.com
Online Courses: http://hubbardeducationgroup.myclick4course.com
LinkedIn: @arielhubbard
IG: @arielhubbard
Facebook: @HubbardEducationGroup
YT: @arielhubbard
CH: @arielhubbard
Pinterest: https://pin.it/6Z6RozS
Pre-order form for Ariel's educational, hilarious and spicy dating book:
The Empowered Woman's Guide to Online Dating: Set Your BS Tolerance to Zero
https://eworder.replynow.ontraport.net/
View all episodes
By Ariel HubbardOn this episode, Ariel is joined by Kane Baron, one of Ariel’s podcasting mentors, who teaches us about the many ways you can use podcasting to connect with people and grow your business. It’s also a great tool for learning how to express yourself and just reaching the world with your own amazing message.
KEY TAKEAWAYS
- This wasn’t the plan, from a kid I planned to go into law, I did all my exams and got a law degree. But, during university I was always trying to find ways of making more money and I got into marketing for shops and cafes on social media to try and get them more business. I was an avid podcast listener though because they helped my revise. I worked in a coffee shop for the years I was at uni and every morning a guy called Rob Moore would come in, he had a range of nice cars, so I started giving him extra customer service and asked him about his businesses and his creative outlets like his podcast interviewing well known people. By the end of my second year I decided law wasn’t for me. I DM’d Rob on Instagram to ask how we could work together and he took me up on it.
- We’re not focussed on FTSE500 companies, a lot of other podcast agencies are very specific about the content and the people they work with and it’s almost impossible to get picked up by these agencies – mostly, it’s gatekept for celebrities. Our agency is for independent creators. The more niche and weird and wonderful your content is the more we want to work with you.
- There are millions and millions of people creating content every day across social media, it’s very saturated and is very hard to stand out. The last few years the length of content has got shorter and shorter and is more about how it’s edited and what tags and captions are used to hook you in for those few seconds, they’re less bothered about giving value. That’s great if all you care about is views, that’s just vanity. If you care about impacting people, having important discussions, getting more business/leads for your company then you content marketing needs to focus on providing way more value for people.
- If you’ve got 100 people listening to you speak for 60 minutes every single week for a year, most people don’t talk to their friends and family as much as they’ve listened to you over that year. If I’ve got a product that’s worth a few grand or you’re in a lucrative niche you don’t need a million listeners, 100 is more than enough.
BEST MOMENTS
“Shoot your shot. If you don’t ask you don’t get.”
“It makes our days more interesting to work with a breadth of people, not people who have already got millions of followers or a PR company funding their campaign.”
“A lot of the time, independent creators have got much better stories or more experience and that’s much more valuable.”
“It’s our job to get you out there so people know who you are so that they’ll care about your message.”
ABOUT THE GUEST
Kane Baron received a law degree but then pivoted to become the lead trainer at the UK's largest Podcast training company as well as head of growth at Progressive media, a podcast agency specializing in helping independent creators monetize their message.
He offers the Podcast Summit, online courses in podcasting, manages the largest podcasting mastermind in the world and teaches the Podcast Accelerator course.
Kane co-hosts The Podcaster’s Podcast: https://podcasts.apple.com/gb/podcast/the-podcasters-podcast/id1592722911
Socials:
Kane's Class: Podcasting Summit
https://progressivesuccess.online/podcast-summit-june-2023/AMB3714
Podcast Accelerator is taught several times throughout the year.
If you miss his current class, please email Ariel at [email protected] and she will connect you with Kane directly.
LinkedIn:
https://www.linkedin.com/in/kane-baron-064b0a178
General Info on Progressive Success:
https://tinyurl.com/Pod-Help
Progressive Media:
If you decide you want to be a Progressive client, please email Ariel at [email protected] and she will connect you with Kane directly.
He referenced Paul Shepherd from the Mindset Change Podcast.
Mindset Change - Healing Your Mind and Body Podcast on Apple Podcasts
ABOUT THE HOST
Ariel is a Licensed Massage Therapist, Registered Clinical Hypnotherapist, Reiki Master, Empath and Psychic who has been involved in holistic healing since 1988. She is also an educator, speaker, author and mentor for empaths, spiritual seekers and medical professionals. To reach Ariel, go to www.arielhubbard.com, where you will be able to contact her directly. Please let her know you heard her on the podcast and the assistance you need or question you have.
Website: www.arielhubbard.com
Online Courses: http://hubbardeducationgroup.myclick4course.com
LinkedIn: @arielhubbard
IG: @arielhubbard
Facebook: @HubbardEducationGroup
YT: @arielhubbard
CH: @arielhubbard
Pinterest: https://pin.it/6Z6RozS
Pre-order form for Ariel's educational, hilarious and spicy dating book:
The Empowered Woman's Guide to Online Dating: Set Your BS Tolerance to Zero
https://eworder.replynow.ontraport.net/