Build It In Public

The Power of Podcasts in Medical Education with Brodie Sharpe, PT


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Even after the pandemic, there are still people who can’t get into the clinic because of their busy schedules with their daily jobs. We all know that technology has the potential to improve the quality of healthcare and can make it easier for more people to access healthcare. As a business owner, what are the systems that should be utilized to build out an online practice even if you have a standing clinic?

 

Brodie Sharpe, the owner of the Run Smarter Physiotherapy Clinic in Melbourne, Australia, is a physiotherapist. Brodie teaches runners how to train smarter and dispels common running myths in order to reduce injury risk and recover quickly from injuries. He offers solid, proven techniques to assist with the injury and provide powerful prevention tools. The Runner’s Life isn’t easy. But with the right tools, education, and a good guide, it can be one of the most rewarding ways to stay in shape and move through life.

 

This week’s Healthcare Hacks and Connections, Nathan Navas and Brodie Sharpe, PT will talk about how to utilize telehealth and build its systems; how podcasts are utilized for medical education; how to grow a podcast from scratch; and when and how a podcaster needs a promoter to help gain more audience and have engagement to help people in the community.

 

They will touch on such topics as:

  • Posting research on social media with evidence-based practice will help the audience trust you more.
  • Use your podcast as a jumping point to open a new opportunity for you to discover another platform that can inspire other people.
  • Most business owners are stuck wanting to wear all the hats, which pushes them down and they are not able to scale.
  • If you want to grow your podcast, get into more podcasts. Have something interesting, engaging, and something that is worth more.
  • A podcast or an episode that you are guesting on is something that is going to live forever.
  • Do something that generates your energy rather than depletes it. If it is something that you don’t want to do, find some other things that will make it fun and love it.

 

Hack: Use yourself in your business as a promoter. You are the sponsor of your own business and the driver of the ship.

 

Additional Resources: 

 

Reach Out To Brodie:

Instagram: @runsmarterseries 

Podcast: The Run Smarter Podcast

Youtube: Run Smarter with Brodie Sharpe

 

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

 

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com (Discount code = PODDOC)

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Build It In PublicBy Nate Navas

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