Trailblazers return with a back full of arrows. So, if you're smart, you're in a business that has some competition. That means you need a way to stand out from the crowd.

One way of doing this is by positioning yourself as the opposite of what your competition is doing. But you have to be strategic about it. Do it wrong, and it'll blow up in your face. Do it right, and you might end up being the next president of the United States.

This is the secret that Ben Settle uses. It's the secret that Shane Hunter uses. It's even the secret that Donald Trump uses. And now that I've let the cat out the bag, it's the secret that you can use as well.

But only if you listen to the latest episode of my podcast.


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