In this episode of Founders, Future, host Elliott Boll sits down with Robert Kaminski, co-founder of a product marketing consultancy helping early-stage B2B startups clarify their positioning and messaging. Robert shares his entrepreneurial journey, from his early passion for building businesses to the pivotal realization that specificity is the key to success.

He discusses the challenges of transitioning from a generalist mindset to a niche focus, the importance of market clarity, and how narrowing down actually unlocked broader opportunities. Robert also reveals his plans for scaling the business by training a team and ensuring quality in strategic decision-making.