In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.

(0:00) Episode introduction with Warren Werbitt

(0:59) Guest introduction and Canvas Magazine launch

(3:44) Connect Magazine's impact and content creation benefits

(8:38) Marketing importance and segmentation in printing

(17:49) Direct mail and marketing strategies for printers

(26:16) Emotional impact and value in print marketing

(32:03) Targeting demographics and critiquing LinkedIn profiles

(37:00) Sales and marketing integration for B2B businesses

(41:13) Multilevel selling, client understanding, and elevator pitches

(50:03) Client testimonials, personalized business cards, and team engagement

(55:37) Building relationships and authenticity in business

(1:00:13) Print opportunities and thoughtfulness in the digital age

(1:02:25) Reflecting on meaningful business conversations

(1:03:10) Closing thoughts on optimism in the print industry

(1:04:01) Final remarks and call to action