Fail With Fire

The Power of Psychology in Ads: Sarah Levinger’s Approach to Winning DTC


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Join us for an inspiring and insightful conversation with Sarah Levinger, a Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Sarah delves into her unique approach to psychology-based advertising, sharing how it helps brands like Fabletics, Hexclad, and True Classic achieve remarkable ROI. This episode isn’t just about marketing—it’s about balancing personal growth, professional ambition, and the relationships that shape us.

Here’s a taste of where we go in this episode of Fail With Fire...
Psychology in Advertising: Learn how understanding consumer behavior can transform your marketing strategy and help you create emotionally resonant campaigns.
Work-Life Balance for Entrepreneurs: Sarah shares her journey of setting boundaries, managing burnout, and balancing a thriving career with motherhood and marriage.
Failures as Catalysts for Success: Discover how Sarah turned challenges and setbacks into opportunities for personal and professional growth.
The Power of Saying No: Understand the importance of selective opportunities and why saying “no” can often lead to more impactful results.
Navigating Relationships in Entrepreneurship: Explore the dynamics of personal relationships and how they influence career trajectories, decision-making, and overall happiness.
Connect with Sarah Levinger:
Twitter: https://x.com/SarahLevinger
LinkedIn: https://www.linkedin.com/in/sarahlevinger/
YouTube: https://www.youtube.com/@SarahLevinger
TikTok: https://www.tiktok.com/@sarahlevinger
Instagram: https://www.instagram.com/sarah.levinger/
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