Running a small business can be pretty challenging. Particularly over the last couple of years where uncertainty has run fairly rife, and we’ve all had to embrace the art of changing plans at the drop of a hat.

Something that Christine Khor strongly believes is that if we are tapped into a strong sense of purpose, a compelling mission and vision or a why, we actually manage to push through the challenges more successfully.

When we can inspire others with our purpose, we tackle these challenges with more support. 

In this episode Christine and I talk about how as marketers, it’s our role to communicate this purpose. And there’s a few ways that we can do this, including strategically partnering with another organisation that aligns with your purpose.

If you are interested in attending The Hunger Project Immersion weekend in May 2022, then you can find out more about it and express your interest here https://join.thp.org.au/event/victorian-leadership-weekend 

If you would like to get in touch with Christine, you can email her [email protected]  or phone her 0438 833 543 or check her out online: www.peeplcoach.com  and  https://www.linkedin.com/in/christinekhor/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.