In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand. 


Episode Highlights:

• [10:40] Purpose In Branding
  
  
• [23:40] The Value of Subcategories
  
  
• [32:42] Message Distribution
  
  
• [37:00] Marketing and AI
  
  
• [38:58] The Future of Marketing
  
  

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