What does it really mean for a business to be purpose-led? In this episode, we sit down with Danielle Duell, founder of People With Purpose, to explore how clarity of purpose can transform everything—from strategy and governance to employee engagement and long-term resilience.

Danielle shares powerful examples from brands like Kellogg’s, McDonald’s, and Tesla, and breaks down the difference between having a purpose statement and being a truly purpose-led organization. We dig into how purpose helps businesses navigate uncertainty, why it matters for decision-making, and what it looks like to design a business model that creates value for all stakeholders—not just shareholders.