When we understand and live according to our purpose in business, we authentically satisfy our customers. The key is to be clear about our purpose and to execute it at every level with transparency.

You can read the text version of this episode here: https://www.bridgebeyondenglish.com/post/the-power-of-purpose-in-business

You can access the original TED Talk by By Ashley M. Grice that is the source of this episode here: https://www.ted.com/talks/ashley_m_grice_the_power_of_purpose_in_business