Purpose can allow you to feel connected to the universe through the contribution of your gifts.

Purpose can give you a reason to wake up every morning, producing a goal to work towards.

Purpose can give you a sense of identity.

For your company - for your business - having a clearly defined purpose can help tap into the power of your connections in a way that creates exponential good will and motivation to get the job done.

This is why we are excited to speak with Larry Weber.

Larry Weber has authored six books on marketing, technology and business leadership.

His latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, discusses why companies must identify and live by their corporate purpose in order to establish new levels of customer and employee engagement through a more authentic form of marketing.