Encouraging the Encouragers

The Power of Referrals in Coaching (Without Cheapening the Experience)


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In this episode, Mitch Matthews dives into a common question from coaches: Should you reward referrals with money or gifts?

Drawing insights from Dan Pink’s book Drive, Mitch explains why offering monetary rewards for referrals can actually decrease motivation.

Instead, he shares a powerful and effective strategy that has helped him build a referral-based coaching business—one that feels authentic and beneficial for everyone involved.

Learn how to create a win-win-win referral system that encourages happy clients to introduce you to others while keeping the experience genuine and rewarding for everyone.

  • ✅ Why offering money or gifts for referrals can backfire
    ✅ The psychology behind intrinsic vs. extrinsic motivation (based on Dan Pink’s research)
    ✅ How to structure a referral system that feels natural and rewarding
    ✅ Mitch’s personal referral approach that has led to 75–80% of his coaching business being referral-based
    ✅ When and how to introduce your referral program to clients


⭐ Leave a review & help others find the podcast!


FREE Resources & Links:

📌 Want to find more great-fit clients for your coaching business? Mitch just created a brand-new free resource: 44 Proven Strategies to Attract Great Fit Clients (and keep them coming!)⁠⁠Grab it here!⁠⁠


📌 Would YOU like to have a 1-on-1 mentor session with Mitch? Then go here and grab a time: ⁠www.mitchmatthews.com/mentor/⁠



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Encouraging the EncouragersBy Mitch Matthews

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