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"Referrals are a powerful tool because they have already done a lot of the qualifying for you."- Catherine Brown
Summary
Catherine Brown shares her journey from being a technical recruiter to running a cold calling company and eventually becoming a sales trainer.
She emphasizes the importance of referrals and building relationships in sales.
Catherine discusses the challenges of being a business owner and the need to learn various aspects of the business, including sales.
She highlights the psychology behind sales and the importance of persistence and self-mastery.
Catherine also emphasizes the need for founders to have sales skills and understand the sales process.
Catherine Brown and Wesleyne Whittaker discuss the importance of focusing on your strengths and passions as a business owner, rather than trying to do everything yourself.
They emphasize the need to be realistic about your abilities and build a plan that allows you to leverage your strengths.
They also discuss the value of practice and experience in discovering what you truly enjoy and excel at.
They highlight the importance of not limiting yourself or your team based on your own limitations, and instead, embracing diversity and different skill sets to foster growth.
Catherine shares her journey of building a B2B referral network and the power of referrals in generating qualified leads and long-term relationships.
They also discuss the upcoming Sell Well conference, which aims to provide B2B sales development insights and networking opportunities.
Takeaways
Chapter
Want to gain some new referral relationships with less awkwardness?
On September 6th, at the Sell Well 2024 conference, you’ll meet founders & B2B professional service providers who can introduce you to their clients.
You’ll walk away with new strategies for business development and new relationships with trusted advisors who like to give sales referrals.
Plus, I'm speaking at the event! My followers & clients register here and use the code SELLWELL100 for $100 off the one-day conference ticket.
To Connect with Catherine
LinkedIn- linkedin.com/in/catherineleebrown
Website- theghgn.com (Company)
Email- [email protected]
5
1111 ratings
"Referrals are a powerful tool because they have already done a lot of the qualifying for you."- Catherine Brown
Summary
Catherine Brown shares her journey from being a technical recruiter to running a cold calling company and eventually becoming a sales trainer.
She emphasizes the importance of referrals and building relationships in sales.
Catherine discusses the challenges of being a business owner and the need to learn various aspects of the business, including sales.
She highlights the psychology behind sales and the importance of persistence and self-mastery.
Catherine also emphasizes the need for founders to have sales skills and understand the sales process.
Catherine Brown and Wesleyne Whittaker discuss the importance of focusing on your strengths and passions as a business owner, rather than trying to do everything yourself.
They emphasize the need to be realistic about your abilities and build a plan that allows you to leverage your strengths.
They also discuss the value of practice and experience in discovering what you truly enjoy and excel at.
They highlight the importance of not limiting yourself or your team based on your own limitations, and instead, embracing diversity and different skill sets to foster growth.
Catherine shares her journey of building a B2B referral network and the power of referrals in generating qualified leads and long-term relationships.
They also discuss the upcoming Sell Well conference, which aims to provide B2B sales development insights and networking opportunities.
Takeaways
Chapter
Want to gain some new referral relationships with less awkwardness?
On September 6th, at the Sell Well 2024 conference, you’ll meet founders & B2B professional service providers who can introduce you to their clients.
You’ll walk away with new strategies for business development and new relationships with trusted advisors who like to give sales referrals.
Plus, I'm speaking at the event! My followers & clients register here and use the code SELLWELL100 for $100 off the one-day conference ticket.
To Connect with Catherine
LinkedIn- linkedin.com/in/catherineleebrown
Website- theghgn.com (Company)
Email- [email protected]
560 Listeners