In today's episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies such as Facebook are struggling.

As Apple, Facebook, and Google revealed their fourth-quarter results, it became apparent who won the advertising race. While Facebook's stock fell due to poor ad revenue, Google announced new records for 2021.

What is Google doing to keep advertisers and users on its platform? From more stringent advertiser verifications steps to new updates to their ad products to make your legal firm's advertisements perform better, as long as you know what you're doing.

Now is the time to get involved in the conversation and discover how to make the most of Google Ads to help your law firm continue growing.

Resources mentioned in our episode:

• New bulleted lists in search ads
• 2021 Big Tech 4th quarter earnings

Send us your questions at [email protected]

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