Trying something new for this episode - a podcast swap with my friend and fellow content marketer Christoph Trappe. Christoph is director of content strategy at Voxpopme, he’s also host of the Business Storytelling Show and author of several books including Content Performance Culture and Going Live. 

What is a podcast swap? Well, basically I’m taking one of his episodes, putting it on my channels, and he’s taking one of mine and doing the same thing.

On this episode Christoph talks to social media manager Angela Myers to discuss short-form video storytelling - what is it, how can brands implement it, what makes a good story in this format and more. Angela helps small to medium sized businesses use digital storytelling to put their marketing on autopilot, according to her website angelamyerscreative.com.

Check out Christoph's work at https://www.christophtrappe.com/.