The founders of the Agile movement sought to express its core ideas in simple terms. Over time, however, the key principles of Agile can become lost in a cloud of off-putting jargon. Alastair Cockburn, co-author of the Agile Manifesto, founded the Heart of Agile – an approach that aims to amplify Agile culture by simplifying it into four imperatives: collaborate, deliver, reflect, and improve. One key learning from Alistair’s long experience: “If you can’t tell your boss bad news, you can’t do Agile.”