Archived: Urban Curiosity

The Power Of Social Business with Andrew Hunt


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A lack of purpose and alignment between the work you’re doing and what your inner self is wanting can lead to anxiety, existential crisis, or even a full-on nervous breakdown. Andrew Hunt was promoting products that he didn’t care about or, in some cases, actively disagreed with. At the age of 24, he was clinically depressed, until he volunteered his marketing skills to projects in Gambia in West Africa. He is now the co-founder and managing director of Aduna, an African inspired health food brand and social business which creates demand for underutilized natural products from small-scale producers in Africa. Andrew believes passionately in the power of business to deliver sustainable development in rural Africa.

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Archived: Urban CuriosityBy Clare Barry