In this episode of Behind the Brand, Taylor and Kelly sit down with Jon, co-founder of Sip N' Pass, to discuss the journey of turning a long-held dream into a reality. They explore the challenges faced in branding and product development, and the importance of taking the first step in entrepreneurship. Jon shares insights from his 20-year journey to launch a unique moonshine product, emphasizing the significance of collaboration, market research, and perseverance. The conversation highlights the emotional aspects of branding and the excitement of finally bringing a product to market.

Takeaways

• Have you ever had an idea that you've talked about for years but never acted on? The most important step is starting.
• Everything is out there that you need to get started, free resources like podcasts, books, and networking go a long way.
• You have to trust the process when starting a new business.
• The Sip n' Pass team wanted something to pop on a shelf. The right branding goes a long way with accomplishing that.
• Working with the right marketing team can make the process easier when launching a new product to the market.

Chapters

00:00 Turning Dreams into Reality

06:21 The Journey of Sip 'N Pass

12:20 The Branding Process Unveiled

14:27 Overcoming Challenges in Entrepreneurship

17:38 Advice for Aspiring Entrepreneurs

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