No startups were built on metrics - but plenty have certainly been built from stories. Whether it's Gopro and Airbnb making you feel like an adventurer or Google making you feel for an email system, stories are an amazing way to both amplify your message and make your sales people's jobs easier.

I talk with Mark Evans, the principle behind ME Consulting and author of Marketing Spark, a sort of workbook for startups that will help them really amplify their messaging. The book goes over the power of story but also includes worksheets and more to get you started.