In this episode of the SHE DECIDES Podcast, we explore the transformative power of storytelling in building authentic brands that drive social change. Shannon O'Malley has spent her career harnessing the power of brand and storytelling to create lasting social impact from preventing child exploitation in Thailand with a freedom story to leading initiatives for the NoVo Foundation's ending violence against girls and women campaign.

Learn how branding isn’t just about marketing—it’s about mission, purpose, and authenticity. We talk about what it takes to travel your own path in business while staying grounded in what matters most.

If you're a woman in business who wants to make a difference, attract aligned customers, and build a brand that feels real, this is an episode you can't miss.

 0:00 - Intro

1:57 - Shannon's Story

4:49 - Girl Scouts Troop 6000

20:12 - Brands Staying Authentic

25:35 - Advice for Business Owners

28:16 - Identifying Successful Campaigns

32:17 - Social Issues and Social Media Trends

36:32 - Impact on the World

38:50 - This or That 

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