In this conversation, Eric Campos shares his journey into freelance marketing with a focus on cybersecurity and B2B SaaS. He discusses the challenges and rewards of helping businesses navigate the complex cybersecurity landscape, the importance of understanding niche markets like GRC, and how he leverages AI tools to enhance his content creation process. Eric emphasizes the need for authenticity and authority in marketing, and he reflects on the future of AI in the industry, advocating for a balanced approach that combines foundational skills with technological advancements. In this conversation, Keaton Olson and Eric Campos discuss the evolving landscape of marketing in the age of AI. They explore the importance of adaptability, empathy, and soft skills in a world increasingly dominated by technology. Eric emphasizes the need for marketers to stay informed about industry trends and to leverage content strategies that foster engagement and drive sales. The discussion also highlights the significance of continuous learning and the value of networking on platforms like LinkedIn and Reddit.

Learn more about Eric here: https://www.linkedin.com/in/eric-campos-875b0545/

Learn more about Keaton here: https://www.linkedin.com/in/keatonolson/