Welcome to Episode 1, Season 2 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business.

This week I look at - what is brand storytelling? And what benefit can you, my fabulous listeners, gain from learning more about it by listening each week to this podcast?

In today's episode of Be The Drop, I will review why I believe brand storytelling is THE future of marketing and why it's critical for you to use storytelling within your business or nonprofit, I'll also explain the format for season 2 and what you can expect in future episodes...

Reference links:

Beerenberg video storytelling example - this is client work that we delivered; contact us if you'd like video storytelling work created for your business.

Deng Adut, University of Western Sydney example.

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