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The Power of Storytelling in Marketing: Crafting Compelling Brand Stories with Sunkanmi Ogunniyi


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The podcast edition features a conversation with Sunkanmi Ogunniyi, the visionary founder of The Lagos Weekender, one of the fastest-growing digital media, events, and lifestyle companies in Nigeria. Sukomi Ogunyi's journey with Lagos Weekender illustrates the transformative power of social media in event coverage. From documenting personal experiences to curating a media platform, her story embodies how curiosity, ambition, and a clear vision can turn a digital canvas into a compelling narrative.

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