“Information is a commodity. What your prospects and customers want is your energy, your belief, your conviction. Stories are the way to do that.” – Dirk Beveridge

Breaking through the noise today is hard. And it’s only going to get harder with the rise of AI tools as contributors to content creation.

To differentiate your sales and marketing content, you need to infuse real-life examples, real people and personality into your articles, videos, imagery and more.

In this session, 3 Aspens Media President Lindsay Young speaks with Dirk Beveridge, who is well-known for his poignant telling of wholesaler-distributors’ stories. He collected those stories firsthand, having just finished the third season of his We Supply America RV tour across the country. You can catch those stories in his film series, available at https://wesupplyamerica.net/.

Listen now to this lively conversation with Dirk. You’ll come away inspired to embrace authenticity as a path to connect with prospects and customers.

Beveridge is the Founder of UnleashWD and Executive Producer of We Supply America.