<p>Aaron Nichols didn’t take the usual path into solar—unless running into circus performers in Ecuador is more common than we think. In this episode, he breaks down why good marketing isn’t about quick wins, but about storytelling, community, and staying human. If you're still treating LinkedIn like a digital resume, Aaron's take might just change how you show up.</p>

Aaron Nichols didn’t take the usual path into solar—unless running into circus performers in Ecuador is more common than we think. In this episode, he breaks down why good marketing isn’t about quick wins, but about storytelling, community, and staying human. If you're still treating LinkedIn like a digital resume, Aaron's take might just change how you show up.

The Power of Storytelling in Solar Marketing

What Solar Installers Need To Know is a podcast for solar leaders who are building something big. If you’re a founder, executive, or manager running a $10–$100M solar installation company with a team of 50–250 people, this show is for you.

We dive into the real challenges around project management, marketing, operations, financing, and scaling your business—without the fluff. The higher you climb, the harder it is to find others who really get what you’re going through. That’s why each episode features honest conversations with people who’ve been there—sharing what’s worked, what hasn’t, and what they’re still figuring out.

No hype. Just practical insights for solar pros who want to keep growing.

Business

Investing

Management

What Solar Installers Need To Know is a podcast for solar leaders who are building something big. If you’re a founder, executive, or manager running a $10–$100M solar installation company with a team of 50–250 people, this show is for you. We dive into the real challenges around project management, marketing, operations, financing, and scaling your business—without the fluff. The higher you climb, the harder it is to find others who really get what you’re going through. That’s why each episode features honest conversations with people who’ve been there—sharing what’s worked, what hasn’t, and what they’re still figuring out. No hype. Just practical insights for solar pros who want to keep growing.

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The Power of Storytelling in Solar Marketing

The Power of Storytelling in Solar Marketing