Douglas Spencer, President and Chief Message Builder at Spencer Brenneman, LLC

Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that organizations must have an internal desire for change to reframe their messages successfully. The conversation highlights the importance of a compelling mission in both non-profit and for-profit organizations.