In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg are joined by Atlanta Braves reporter for Bally Sports, Wiley Ballard, to discuss the transformative power of streaming for high school athletics.

Wiley shares his journey broadcasting high school, collegiate, and professional sports, emphasizing the importance of community engagement and the unique opportunities that streaming creates for students and fans.

The conversation highlights how streaming not only enhances visibility for school events but also fosters a sense of community and pride among students, parents, and alumni.

Wiley offers valuable insights for athletic directors and student broadcasters on streaming successfully, emphasizing the need for consistency, flexibility, and a willingness to learn various roles in broadcasting.

Chapters:

00:00 Introduction to Streaming and Fan Engagement

02:50 Wiley Ballard's Journey in Broadcasting

06:31 The Impact of Streaming on Community Engagement

15:41 Enhancing Fan Engagement through Streaming

21:41 Accessibility and Connection in High School Sports

26:14 Personal Stories Highlighting Streaming's Importance

29:58 Comparing Streaming Across Different Levels

35:30 Building Campus Community Spirit through Streaming

38:32 Advice for Athletic Directors on Streaming

47:04 Skills for Young Broadcasters

56:52 Conclusion and Final Thoughts