Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, I dive into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. I share the fascinating history of the ampersand and explores how iconic symbols like Nike’s swoosh and Apple’s bitten apple encapsulate brand essence and forge emotional connections. 

Join me as I explore the story behind the ampersand in our logo and uncover how symbols like Nike's swoosh or Apple's bitten apple aren't just designs—they're powerful communicators of a brand’s values, mission, and personality.

 Key Topics Covered:

1. The history and meaning behind the ampersand.
2. How iconic symbols build trust and emotional connections.
3. Tips for choosing a symbol that resonates with your audience.

Read our blog, The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding.

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz