The B2B Growth Blueprint

The Power of Systems and Alternative Funding for Small Business Success with Kim Folsom


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Are you a founder in the $1M–$10M range, striving to scale your service-based business without giving up control or burning out? Kim Folsom, founder and CEO of Founders First Capital Partners, champions a transformative approach: helping entrepreneurs just like you gain access to growth capital, build recurring revenue, and evolve into effective business leaders. Drawing on her experience founding six startups, raising over $30 million, and supporting hundreds of founders, Kim's methods are rooted in discipline, adaptability, and continuous peer learning.

Kim stresses the importance of architecting your business for sustainable growth, harnessing systems and capital options that align with the unique journeys of women- and minority-led businesses. Her approach: set clear milestones, prioritize recurring revenue, seek the right support, and evolve your mindset as your company enters new phases.

Quotes:

  1. "The importance of not just having a great idea, but the ecosystem…is key. You need to have a great distribution system to be able to scale."

  1. "Setting goals—and having the discipline of weekly, monthly, quarterly reviews—is foundational."

  1. "What got you here won't get you there... As companies grow, it's very important that they evolve—and evolve the advisors that they use."

Takeaways:

  • Build Recurring Revenue: Move away from project-dependent business models to create stable, predictable cash flow.

  • Systematize Growth: Use tested frameworks (Lean Startup, EOS) to set, review, and adapt business goals.

  • Peer and Advisor Networks: Join groups of similar-stage founders to learn, grow, and "look around the corner" for what's next.

  • Capital Fit: Understand all funding options—venture, revenue-based, working capital—and match them to your real needs.

  • Evolve Mindset: Be willing to change your own role—and your team's—as you hit new revenue milestones.

Conclusion: By combining deliberate systems, the right capital, and growth-minded networks, founders can move beyond day-to-day survival and build thriving, sustainable businesses—without sacrificing control or vision. Kim Folsom's strategies focus on empowerment, inclusivity, and preparing service-based businesses to scale with support.

Links:

• Website: foundersfirstcapitalpartners.com

• LinkedIn: linkedin.com/in/kimtfolsom

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The B2B Growth BlueprintBy Mark Osborne