Do you feel like you're spinning your wheels when it comes to marketing your wedding business? You're not alone. Many wedding professionals have been told to do things that just don't work, and it can be frustrating. If you're ready to learn how to market your business effectively tune into this episode to learn: 

1. The importance of target market research in order to simplify marketing efforts
 2. How to create a marketing message that resonates with your target audience
 3. The value of utilizing technology and social media in marketing

It's so easy to overcomplicate marketing today, but if we're going to be successful, we need to find ways to simplify it. One of the very first fundamentals of marketing is target audience. And I can tell you from working with many wedding professionals, when I have even a brief conversation about target audience, most of the time they just say "engaged people." But not everybody that's engaged is going to be an ideal client for you.
 
Chapter Summaries:
[00:00:01] - Tim Fitzpatrick of Rialto is a marketing marketing coach and consultant. It's easy to overcomplicate marketing today. So if we want to be successful, we need to find ways to simplify it.

[00:00:54] - Tim explains how to narrow your target audience and focus on your ideal clients. He suggests asking yourself three questions to find out who is your ideal client. Psychographics is when We Get Into People's heads and Find Out Who they are and what they Are looking for, it Gives us an idea of who These people are. So that If I Just Handed That Piece Of Paper To somebody, they Would Go, oh, I know somebody You Should talk To.

[00:06:49] - In the wedding industry. People are overwhelmed, and there's no better time to funnel down and hone in on your exact ideal. Client life and business are so much better when you know exactly who you intend to work with.

[00:09:17] - Once you understand who you want to work with, you can create a list of potential clients. Then you can focus on how to communicate what you do. Less is More when it comes to marketing, people talk too much about themselves in their marketing messages. People don't need to know about all the details. They just want to go to their wedding and enjoy it. People are leery about technology and automations.
 
[00:21:47] - Kristina advises business owners to have their own onboarding process. She also advises them to listen to their clients, the wording that they're looking for, to describe their products or services to use for other people to buy them.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Connect with My Guest:
Tim Fitzpatrick, Rialto Marketing
Click here for more information
Resource: growthmarketingplan.com 

Connect with Me:
Website: https://kristinastubblefield.com/
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