My three-year-old daughter has a great habit of asking one question: why? Now, for a lot of people, and maybe even yourself, hearing “Why?”” all the time doesn’t sound so wonderful. That’s where we need to reframe the question “Why?” around our audience’s interests.

What does your audience want? That’s the easiest question to answer because then we start leveraging the power of the five why’s. 

For every answer you give to the question, what does your audience want, ask yourself why. And then, ask a second why to the answer you gave to the first why question.

Repeat that process until you ask why five times to first original question. Each answer you give is another layer of understanding for the driving forces in your audience.

This exercise, the power of the five why’s, will give you greater clarity than ever before.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”