In episode 22 of Fix Your Gym, Adam Niffen interviews Will Santillan from SoCal Fitness Solutions to discuss the power of the internet in driving leads to fitness businesses, the value of technicians in the industry, and the importance of building relationships and partnerships.

Tune in to learn from these fitness equipment service company owners about their insights and experiences in the industry.

TIMESTAMPS

[00:01:27] Name Evolution to Improve Sales.

[00:05:25] Saturated fitness market in California.

[00:09:18] The power of the internet.

[00:11:57] Success during COVID pandemic.

[00:16:27] 75 Hard Challenge

[00:20:33] Leveraging Google Reviews for Business.

[00:23:33] Generating leads through Thumbtack.

[00:27:33] The value of technicians.

[00:31:47] Diversifying Business Offerings.

[00:35:35] Business expansion and niches.

[00:37:42] Free knowledge and motivation.

[00:41:03] Networking for business growth.

QUOTES

• "We can install every piece of equipment. We can pretty much service any piece of equipment. We could relocate any piece of equipment. So like from a sales perspective, the resistance is really low because they look at us as like. very knowledgeable and experienced and not biased." - Will Santillan
• "I am not afraid to call somebody and get knowledge from someone who's better than me. I think that the most massive thing you could do is be humble. You can learn from everybody, you know, never stop learning." - Will Santillan

SOCIAL MEDIA LINKS

Adam Niffen

LinkedIn: https://www.linkedin.com/in/adam-niffen-6baba7170/

Will Santillan

Instagram: https://www.instagram.com/socalfitnesssolutions/

LinkedIn: https://www.linkedin.com/in/willsantillan/

Facebook: https://www.facebook.com/SoCalFitnessService/

WEBSITES

Stride Fitness Solutions: https://stridefitnesssolutions.com/

SoCal Fitness Solutions: https://socalfitnessservice.com/
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Support our sponsors:

Ruben Hand

Instagram: https://www.instagram.com/fieldtechfitness/

LinkedIn: https://www.linkedin.com/in/fieldtechfitness/

Field Tech Fitness Solutions: https://fieldtechfitness.com/

Adam Schwalb

Instagram: https://www.instagram.com/aesfitness/

Facebook: https://www.facebook.com/aesfitness34/

LinkedIn: https://www.linkedin.com/in/adam-schwalb-52826939/

A.E.S Fitness: https://aesfitness.com/

A.E.S Fitness Franchise: https://aesfitnessfranchise.com/

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