This week on What the Frac? Live, we’re talking about the art (and science) of the pivot — and why the ability to shift direction might just be your most underrated marketing superpower.

Our guest is Katy Thomas Young, founder of Bloom Consulting Firm. From occupational therapy to owning a thriving marketing agency, Katy's career is a masterclass in trusting your gut, reading the data, and knowing when it’s time to change direction — personally and professionally.

💥 In this episode, we dive into:

• Katy's unconventional journey from healthcare to marketing agency owner

• How to know when it’s actually time to pivot your business or brand

• The difference between intuition and shiny-object syndrome

• Why brand identity updates are often the hardest (and most emotional) pivots

• What to ask before hiring a marketing coach, consultant, or agency

Whether you’re a founder, a fractional executive, or deep in marketing strategy, this episode will help you reframe pivoting as a strength — not a failure.

#PivotWithPurpose #MarketingMindset #EntrepreneurJourney #MarketingConsultant #DataDrivenDecisions #FractionalMarketing #AgencyOwnerLife #WhatTheFrac