In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.

takeaways

• Video is becoming a foundational channel for companies.
• Social commerce is projected to exceed $8 trillion by 2030.
• Authentic and consistent video content drives customer engagement.
• Short form videos are effective for immediate conversion.
• Live shopping events can significantly boost sales.
• Repurposing existing videos can save time and resources.
• Video is crucial for building trust with potential customers.
• E-commerce is evolving with the integration of video.
• Brands need to create a direct relationship with consumers.
• The future of marketing will heavily rely on video content.

Sound Bites

• "Social commerce is probably what driving it."
• "Video is a very powerful way to create engagement."
• "Video keeps users more time on their platforms."

Chapters

00:00
Introduction to Vimeo and Eitan Koter

05:56
Integrating Video with E-commerce Platforms

12:32
The Importance of Authentic Content

18:14
Effective Call-to-Actions in Video

24:17
Future Trends in Video Commerce