The power of video – lights, camera, strategy

Video Grows in Importance But Doesn't Reach Full Potential [New Research].

Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential?

That's the question the Content Marketing Institute set out to answer in the newly released 2022 Video & Visual Storytelling Survey. And some of the results may surprise you.

Thank you for all your support since I launched my podcast. As a thank you for listening, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(02:23) Is video becoming more important for a business?

(02:48) Most businesses are brining video production in-house

(04:19) What is the ideal duration of a video?

(05:07) Are businesses unlocking the full potential of video?

(5:54) Video budgets are increasing

(6:19) Businesses now see the need for strategy

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