Looking for a powerful way to market your products to your target audience? According to video marketing expert, Rick Cesari, customers retain 95% of marketing messages delivered by video, compared to only 10% delivered in written content.                
 
In this episode, Rick Cesari — Direct Response Video Pioneer and best selling author of Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing — delves into the power of video marketing to grow your brand. 
 
As a specialist in direct response video advertising and digital marketing, Rick has helped to build up a wealth of iconic brands, including Sonicare, The George Foreman Grill, OxiClean, and Rug Doctor.
 
In this episode we discuss:
 
What video marketing can achieve for your business
Which video technology you need to get started quickly
How to create powerful and persuasive marketing videos

The Power of Video Marketing

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In this episode, Sam Carpenter and Josh Fonger emphasize the significance of working procedures in business transformation and the need for courage and a systematic approach.  The conversation delves into the following essential themes:
How the implementation of working procedures shifts businesses from chaos to control and profitability.
The vital role of employees in crafting and maintaining working procedures. 
Determining critical processes that require documented procedures and striking a balance between systemization and flexibility.
How to avoid the “hero’s trap” by empowering employees.

Working Procedures

In this podcast episode, Sam Carpenter and Josh Fonger discuss the importance of taking control of your business and documenting clear General Operating Principles.  Sam shares insights from his book, Work the System: The Simple Mechanics of Making More and Working Less and highlights the simplicity and effectiveness of his methodology. If you’re looking to transform your business and achieve greater freedom, this podcast provides valuable guidance and actionable steps to get you started.
In this episode, we discussed:
 
Implementing General Operating Principles
Taking control of your business
The importance of courage in decision-making
Creating a clear direction and structure for your team

General Operating Principles

In this podcast episode, Ryan Ryan discusses the importance of building effective systems for business success. He shares his experience with using visual boards and lean management principles to manage projects and tasks.  Ryan's boutique firm offers tailored solutions and back-office support to clients, showcasing the power of implementing a comprehensive "systems-based" operating system.
In this episode, we discussed:

Ryan's journey from working long hours to achieving greater freedom and flexibility in his life.
How Ryan applied the principles from the book Work the System to his own businesses, creating order, peace of mind, and transferability.
Utilizing technology for cross-listing and cardboard systems to make standard work accessible and easy to follow.

The Critical Element Of Transferability

In this episode Sam explains the many benefits of having a Strategic Objective and how you can create one yourself.
In this show we discuss:
How to create your Strategic Objective
How to apply your Strategic Objective to manage your business
What you can do today to finally get control
Note: Connect with Sam Carpenter directly to receive his latest content by clicking here: www.workthesytem.com

The Strategic Objective

In this episode of the Work the System podcast, host Josh Fonger introduces Tim Nevitt, a seasoned Business Systems Professional consultant with a unique approach to simplifying business challenges.
In this episode, we discussed:

Tim’s journey from discovering the power of systems to becoming a catalyst for change in small businesses.


The importance of clarity and simplification in tackling common pain points within businesses.


Tim’s knack for finding missing puzzle pieces to optimize business operations.

The Power of Video Marketing

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