The Power of Visual Branding in Credit Unions

In this episode, Bill and Paul discuss the critical aspects of visual branding and its importance in creating a strong identity for credit unions. They explore how visual branding goes beyond just logos and colors, emphasizing the need for consistency in messaging and employee training.

The conversation also highlights the significance of onboarding in building lasting relationships with members and the necessity of creating value through effective branding strategies.

Takeaways:

·      Visual branding is often misunderstood as just logos and colors.

·      Consistency in marketing materials is crucial for brand identity.

·      Employee training is essential for delivering consistent messaging.

·      Onboarding is a key opportunity to establish relationships with members.

·      Value-based content is more effective than traditional selling.

·      Brand guidelines should be actively used, not left on a shelf.

·      Every employee represents the brand, consciously or unconsciously.

·      Effective onboarding should involve all departments, not just marketing.

·      Branding efforts must be managed and continuously improved.

Keywords:

#branding #visualidentity #creditunions #onboarding #marketing #consistency #employeetraining #customerengagement #brandmessaging

Hosts:

Bill McKenna

Paul Robert