Every entrepreneur, solopreneur, and corporate leader is competing for attention in a competitive landscape. Who has the best product, the best solution, and the best offering at the best price? But with this features-based mindset, it's easy for one’s messaging to miss the mark and fail to resonate with customers.
On this episode, Precious Nala Founder of NXT Consultancy speaks on the power of recognising the “Why”, why people should invest in the solutions and not just products