There's a line in a song that says "Words are hotter fire. Word's are wetter than water." You might not think that words possess a superpower that can help you change the world, but if you're in the job of influencing people to change, language is your secret weapon. In this episode, I talk through some of the mistakes I see people make and how you can get better at crafting your written story and your copywriting. I hope you fall in love with the art of sculpting words that deeply move people - and through that, you change the world.

On Writing Well, by Willian Zinsser https://amzn.to/2Ty9qsr

The Sense of Style, by Steven Pinker https://amzn.to/3dDF6DH

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